As preparations were underway for the Toledo Museum of Art’s special exhibition, Degas and the Dance, I challenged myself to devise an unconventional way to immerse people in the experience prior to viewing the show in person.

Seven large-scale vinyl murals featuring select works of ballet dancers by the famed Impressionist were installed in locations throughout Toledo and the surrounding suburbs. The mural project encouraged people to explore their city, increased awareness of the exhibition and generated over 100 social media mentions and earned media coverage.

Credits

• Project Manager: Stephanie Elton

• Mural Coordinator: Rachel Richardson, Art Corner Toledo

• Printer: Off Contact Productions

Earned Media

• The Blade: Degas exhibit leaves mark across Toledo