In 2017, the Toledo Museum of Art completed the first phase of its Polishing the Gem campaign, a campaign to build its endowment. Over $43 million was raised from generous individuals, foundations and organizations between 2014 and 2017. “The Guardians 2017” video debuted at a special appreciation gala, where it served as a capstone to this phase of the campaign and helped set the tone for future fundraising endeavors.

Featured throughout the video are individuals involved with campaign, including Museum board members, Polishing the Gem steering committee co-chairs and former TMA Director Brian Kennedy.

This was an extremely hands-on project in which I was responsible for writing the creative brief, scheduling and conducting the interviews, and providing constructive feedback to Madhouse on the look and feel of the video.

Credits

• Producer: Stephanie Elton

• Design Studio: Madhouse