What’s your #TMAmoment?
400,000 visits a year. That’s 400,000 unique opportunities for the Museum to make a positive impression upon its visitors. And when shared online, those experiences can influence and shape the expectations of potential visitors.
Establishing a branded, community-focused hashtag to help collate this user-generated content was imperative to my early success as the Museum’s first social media and digital communications manager. Not only were we able to amplify how visitors were engaging with the institution, the hashtag became an important part of TMA’s social listening strategy.
To date, #TMAmoment has been used nearly 4,000 times.